10

How Much More Effective Are Experiential Campaigns Than Advertising?

/ 4 min read

In today's world, we give much more careful consideration to every investment in brand support. Closely monitored marketing budgets lead to the reassessment of current communication mixes and their revision for future years. This puts pressure on us marketers to find more effective methods in the fight for people's attention. Methods that can significantly increase ROI and give people content that not only interests them, but engages them so strongly they don't want to miss.

EXPLORE
09

People Like What They Know.

/ 4 min read

In order to keep a brand alive, we need to gain new customers, especially when our goal is growth. If the customer has previous experience with a competing brand, they have an even stronger inclination towards it, making our struggle all the harder. Our road is blocked by people's comfort and aversion to loss.

EXPLORE
08

Why Reach Is More Important Than Explanation Of Benefits.

/ 3 min read

Marketers often spend a lot of time trying to focus their communications on key attributes of their product and explain to people the ways in which their product is better, to persuade them that it would be a more suitable choice than a competing product. As Byron Sharp already stated in his book Marketing: “They therefore very easily fall into the trap of seeing their job as trying to change buyers’ attitudes.”

EXPLORE
07

Why Experiential Is The Emerging Tactic In Marketing.

/ 5 min read

When we first set out to find the reason a third of the world's largest marketers are planning to spend 21-50 percent of their budgets on experiential marketing in the next few years (Freeman Global Brand Experience Study, 2017), we had only a vague idea of where we were going. Then, a new world opened to us and overcame our natural suspicions. It is a world of campaigns so appealing that people enthusiastically share them.

EXPLORE

Unlike others, our Cookies can be enjoyed.

Do you step to discover?